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Advanced Communication Strategies: Using Strategic Persuasion To Get What You Want

IntroductionProgramme OutlineTestimonials

Advanced Communication Strategies: Using Strategic Persuasion To Get What You Want



Whether you are an executive, a manager, a salesperson, a director or an entrepreneur, having the ability to connect with people easily and quickly, communicate your thoughts clearly, as well as influence and persuade others will help you get further in your professional and personal life.



Programme Highlights

The programme is highly interactive. Games, tools and activities will be employed to crystallise learning, along with stories and real life case studies. There will also be individual and group coaching with individualised feedback to help you improve your communication techniques.


Learning Outcomes

Learning Outcomes

Who should Attend

This programme is designed for professionals who wish to enhance their communication and persuasion skills to be more effective in their career and life.


Professionals Management Toolkit Series

The Advanced Communication Strategies programme is part of the Professionals Management Toolkit (PMT) Series. Participants who successfully complete 6 programmes offered by SMUA-HCML within 5 years will receive the Certified Professional Business Manager (CPBM). For example:

PMT Programmes
COMM – Advanced Communication Strategies
STRATEGY – Middle Managers’ Role in Strategy Implementation
FINANCE – Finance for Professionals
ANALYTICS – Analytics for Better Decision Making
LEADERSHIP – Complete any 2 modules from Executive Certificate in Leadership & People Management (70% WSQ Course Fee Grant available)
HR – Complete any 1 module from HR Graduate Certification (70% WSQ Course Fee Grant available)
      – HR Analytics Certificate (Foundation Level)
      – Certified HR Analytical Professional (Advanced Level)
Programme Requirements

Participants have to meet a minimum attendance rate of 75% and are required to undergo an assessment at the end of the programme. Only upon meeting the minimum attendance rate and passing of the assessment, will participants be issued a Certificate of Completion.

Participants who failed the assessment will be given a chance for re-assessment at a re-assessment fee of SGD481.50 (including GST). Each participant is allowed up to 1 re-assessment. The re-assessment has to be taken within 1 month following the last attempt. The re-assessment will be held on a weekday specified by CPS.

Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.

Programme Schedule
Intake 7: 30 to 31 October 2017 (9.00am – 5.00pm) Open for Registration Now


Programme fee :    SGD1,712.00 (including GST) per person

Fees include tuition, course materials, instructors’ fees and 2 tea break refreshments per day (excluding lunch) during the programme.


SkillsFuture Credit

Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to SGD500) to defray part of the course fee. Please click here for the User Guide on how to claim for SkillsFuture Credit.  Claim should be submitted via the SkillsFuture Credit Portal (click here).  


Union Training Assistance Programme (UTAP)

All NTUC union members are eligible for UTAP funding (up to SGD250 per annum).  Please click here for more information on UTAP and application. 



Singapore Management University



Refreshments will be provided for the 2 tea breaks each day during the programme. Lunch is not provided. Refreshments provided are “no pork no lard”. If you have special dietary requirements, please inform us accordingly.

Programme Policies

For CPS’s policy on registration / substitution / deferment / withdrawal / refund, please click here.




Eric is a public speaking and presentation coach who has spent the last 5 years helping executives and the C-suite present with more clarity, confidence and charisma in front of any audience. He has trained for many major organisations such as Microsoft, Fuji Xerox, Pfizer, AIA, OCBC, FedEx and Shell.

Eric has authored four communications books till date including “Get To The Point®” which has sold more than 12,000 copies. Well regarded by the media as a public speaking expert, Eric has been featured on both regional and national media like Channel News Asia, Channel 8, The Straits Times and Business Times. In 2010, he also produced a public speaking series for Radio 938. His articles on public speaking and presentation skills are regularly featured on well-known publications like Straits Times Recruit, HRM, Today’s Manager and Human Capital.


What our participants said about the programme:

Please click on the "Testimonials" tab above for more participants' comments.





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Day 1 How to communicate effectively so that you can influence others to your way of thinking
  • Avoid 12 seemingly innocent communication barriers that block conversations, damage relationships and cause conflict
  • Capture and keep the attention of your listeners – even the busy ones – by learning how to communicate clearly and concisely
  • Discover powerful ways to keep your listeners excited, engaged and at the edge of their seats while you are talking – energies, styles, behaviours and the opening lines
  • Understand your communication style and influence behaviour
  • Understand personality types and the styles and preferences so as to correspond in an appropriate way
  • Learn how to analyse situations, select styles and behaviour, develop the flow and distancing strategy so as to make a pitch at your advantage
  • Practice session – small group role play and discussion, observation and feedback
Day 2 Persuasion strategies to help you get what you want – every single time
  • Learn about challenging influence situations – influencing teams and groups, influencing virtually, influencing cross cultural, influencing the “Big Boys” and influence amid office politics
  • Discover powerful and irresistible persuasive language patterns, phrases and scripts that you can “plug and play” into everyday conversations to make you instantly more persuasive
  • Use covert persuasion techniques to easily turn objections into agreements even with resistant people and inspire loyalty
  • Identifying and prioritising your stakeholders and develop a communication plan to help manage them effectively
  • Building strong relationship, credibility and rapport with stakeholders
  • Practical assessment

What Participants Say


“I came to the programme thinking it is a presentation skills workshop but I gotten much more in terms of getting the message right and strategy correct when communicating to people.”

Wayne Law
Finance Director
Dragon Geophysical Pte Ltd


“Intense, thought-provoking, useful tips and pointers.”

Elizabeth Sheares
Senior Manager (Legal Publications)
Singapore Academy of Law



Arsh Deep Singh Bindra
GM, Finance
OLAM International


“It meets my real life and working needs. Not just an ols theoretical/philosophical study.”

Gan Eng Chuan
Optimisation coordinator
Phillips 66 Intnl Trading Pte Ltd


“Confidence building for all sides of life.”

Sunny Deo
Associate Creative Director
GREY Group Asia Pacific


Last updated on 16 Jun 2017 .