Skip to content Skip to navigation

Personal Leadership and Business Success Series

IntroductionModule 1Module 2Module 3Testimonials


Personal Effectiveness, Management Efficacy, Business Excellence


Programme Codes: CRS-N-0045893 (Mod 1)  
                                      CRS-N-0045895 (Mod 2)
                                      CRS-N-0045894 (Mod 3)
Funding Validity Period: 22 Mar 2018 - 30 Sep 2020


The transition from an effective individual contributor to a new manager can be an exciting and demanding journey. Designed to fast track the managerial skills of new managers, this modular programme aims to equip the participants with the essential skills to make better decisions, obtain buy-ins from stakeholders, create value for their customers and employees, as well as uncover new business opportunities for their organisations.

Presented over 3 months, this highly interactive programme employs a variety of learning methods. Live simulation will be used to illustrate and reinforce the application of concepts, in addition to discussions, case studies, field research and assessments, to help participants gain insights into their decision-making processes and acquire effective managerial and leadership skills to build trust and inspire others to work with them. 

The 3 modules are:

  • Module 1: Personal Effectiveness (24 – 25 January 2019)
  • Module 2: Management Efficacy (12 – 13 February 2019)
  • Module 3: Business Excellence (11 – 12 March 2019)


Who Should Attend

Business leaders who are responsible for driving business growth in their organisations.


Focus Areas

Programme Objectives

The programme aims to equip participants with the abilities to:

  • analyse information and systematically use evidence based management in decision making.
  • transform data into insights to gain stakeholder’s support and manage their expectations.
  • adopt analytics for effective talent management, customer acquisition and retention.
  • use Design Thinking as a driver of innovation to uncover new business opportunities for growth.


Modular Structure

Participants may either attend the full programme or only selected module(s).  For each module, participants have to meet a minimum attendance rate of 75% and are required to complete the formal assessment.  Only upon passing of the individual written assessment and successful completion of each module, will participants be issued a Certificate of Completion.


Learning Activities

Leveraging on SMU’s distinctive pedagogy for interactive, discussion driven and thought provoking seminar-style teaching, we aim to provide our participants with the ability to translate the learning and insights into practice at the workplace. A variety of teaching methods such as experiential learning, role plays, case discussions, presentations, exercises and oral questioning will be employed by the programme’s faculty in the training sessions.


Formal Assessments

There will also be an individual written assessment at the end of every module which serve to assess a participant’s understanding of the subject matter.



Certified Professional Business Manager (CPBM)

The Personal Leadership and Business Success Series is part of the Professionals Management Toolkit (PMT) Series. Participants who successfully complete 6 programmes offered by SMUA-HCML within 5 years will receive the Certified Professional Business Manager (CPBM). For example:

Please click here for CPBM details and list of programmes.

    Programme Schedule

    Module 1   Personal Effectiveness    24 – 25 January 2019  Confirmed to Commence
    Module 2   Management Efficacy      12 – 13 February 2019
    Module 3   Personal Effectiveness    11 – 12 March 2019

    Each module is standalone and you may attend them separately.



    Singapore Management University





    Full fee per module:
    SGD2,011.60 (incl. 7% GST) per person


    For Singapore Citizens / Permanent Residents
    Fee per module payable to SMU after 70% SSG Funding:
    SGD603.48 (incl. 7% GST) per person


    For Singapore Citizens aged 40 years & above
    Fee per module payable to SMU after 70% SSG Funding & 20% SkillsFuture Mid-Career Enhanced Subsidy:
    SGD227.48 (incl. 7% GST) per person


    For Singapore Citizens aged 35 years & above (13 years & above for Persons with Disabilities) and earning a monthly income of not more than SGD2,000  
    Fee per module payable to SMU after 70% SSG Funding & 25% Workfare Training Support Scheme:
    SGD133.48 (incl. 7% GST) per person


    For SMEs* sponsoring their employees who are Singapore Citizens / Permanent Residents
    Fee per module payable to SMU after 70% SSG Funding & 20% Enhanced Training Support for SMEs
    SGD227.48 (incl. 7% GST) per person

    Fees include tuition, course materials, instructor's fee, 2 tea break refreshments per day (excl. lunch) during the module and 1 assessment per person for each module.

    Re-assessment fee at SGD481.50 (incl. 7% GST) per attempt, up to a maximum of 2 re-assessments per person for each module.  Please note that re-assessment fee is not supported by the SSG Funding.

    The first re-assessment has to be taken within 2 weeks after the notification of result. The first re-assessment will be held on a weekday specified by SMU Academy and conducted from 6.30pm to 8.30pm.



    SkillsFuture Credit:
    Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to SGD500) to defray part of the course fee.  With effect from 19 May 2017, SkillsFuture Credit claim will only be paid directly to the training provider from SkillsFuture Singapore.  Claim should be submitted via the Training Exchange (click here) and SMU Academy has to be informed on the Claim ID no. and claim amount in order for the correct payable course fee amount to be reflected on the invoice.  Please click here for the User Guide on how to claim for SkillsFuture Credit. 

    IMPORTANT For each module, please search for respective course codes for your SkillsFuture Credit claim submission:

    Module 1   Personal Effectiveness     CRS-N-0045893
    Module 2   Management Efficacy      CRS-N-0045895
    Module 3   Business Excellence          CRS-N-0045894


    Absentee Payroll:
    Companies who sponsor their employees for the programme are eligible to apply for absentee payroll via the SkillsConnect system.  For more information, please visit SkillsConnect.


    *Enhanced Training Support for SMEs:
    SMEs must meet all of the following criteria:

    1. Organisation must be registered or incorporated in Singapore
    2. At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
    3. Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than SGD100 million
    4. Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
    5. Trainees must be Singapore Citizens or Singapore Permanent Residents


    Union Training Assistance Programme (UTAP)

    All NTUC union members and self-funding are eligible for UTAP funding (up to SGD250 per annum).  Please click here for more information on UTAP application. 


      SkillsFuture Skills Framework

      This programme is approved under the SkillsFuture Generic Skills and Competencies (GSC):

      Module 1  Personal Effectiveness

      • Communication (Intermediate)
      • Decision Making (Intermediate)
      • Interpersonal Skills (Advanced)

      Module 2  Management Efficacy

      • Resource Management (Intermediate)
      • Decision Making (Intermediate)
      • Sense Making (Intermediate)

      Module 3  Business Excellence

      • Creative Thinking (Intermediate)
      • Problem Solving (Intermediate)
      • Transdisciplinary Thinking (Intermediate)


      Programme Registration
      Registrants are required to submit the following supporting documents via the registration system at the point of registration:

      1. Highest qualification certificate (scanned copy); and
      2. Updated Curriculum Vitae; 
      3. Any other supporting documents e.g. company's recommendation letter, organisational chart



      Refreshments will be provided for the 2 tea breaks each day during the programme. Lunch is not provided. Refreshments provided are “no pork no lard”. If you have special dietary requirements, please inform us accordingly.

      Programme Policies

      Please click here for the programme policies on registration / substitution / deferment / withdrawal / refund.


      What our participants said about the programme:





      You may also Like this Programme



      Executive Certificate in Leadership & People Management  [6 modules starting from 1 October 2018]    Find out more
      Unlocking Maximum Performance - Business Creativity & Global Mindset [14 January 2019]    Find out more
      Blended Marketing Strategy in the Digital Age: How to have it All [26 March 2019]    Find out more


      Module 1: Personal Effectiveness

      Making decisions is an everyday activity for business leaders. Some decisions are quick, automatic or emotionally driven, while other decisions are more deliberate and effortful. Regardless of the types of decisions we make, the process is usually influenced by our past knowledge and experiences and the outcomes inevitability entail certain implications or trade-offs. This module aims to help participants make better decisions through understanding their personal decision making styles and to be mindful of the potential biases and errors in decision making. The module will also enable participants to reframe issues or ideas to better engage with and manage the various stakeholders’ expectations.


      Learning Outcomes

      • Ability to analyze information and systematically use evidence based management in decision making.
      • Ability to manage and influence stakeholders’ expectations more effectively.


      SkillsFuture Skills Framework

      This module is approved under the SkillsFuture Generic Skills and Competencies (GSC):

      • Communication (Intermediate)
      • Decision Making (Intermediate)
      • Interpersonal Skills (Advanced)



      Da​y 1


      Day 2


      Class Schedule
      Intake 3 Dates: 24 – 25 January 2019



      Associate Professor of OB & HR, Lee Kong Chian School of Business, SMU

      Dr Tan Hwee Hoon earned her PhD in Management from the Krannert School, Purdue University in December 1996. She taught at the School of Business at the National University of Singapore from June 1990 to November 2005 and was the Head of the Department at NUS between 2004 to 2005. Hwee Hoon has been with the Lee Kong Chian School of Business of the Singapore Management University since December 2005. Dr Tan’s research interests are in the areas of interpersonal trust, cross cultural awareness and emotional management at the workplace. She has published in many international journals, including the Academy of Management Journal, Strategic Management Journal, Journal of Applied Psychology, Human Relations and many others. She was also the Asia-Pacific Editor of the Journal of World Business from 2000-2004. Dr Tan is also actively involved in Executive and Professional Teaching, both in English and Chinese and has trained for major organisations in Singapore and China such as the Monetary Authority of Singapore, SingTel, SIA, Kerry Oils and Alcatel Asia Pacific.  She also consults for organisations such as the Singapore Tourism Board, IE Singapore and the Asia-Pacific Economic Cooperation.




      Module 2: Management Efficacy

      Analytics is one of the new hot buzzwords in business.  It is touted to improve companies’ efficiency, service levels, and profits and help achieve organisational goals. Can Analytics really do all these? This 2-day module aims to demystify what Analytics is, what it is good for (and not good for), and what are the business issues it can help address. The module also seeks to clarify the difference between analytics and benchmarking of best practices/metrics and profiling, as well as emphasize the importance of linking business initiatives – be it customer or human capital related – to the desired business outcomes.


      Learning Outcomes

      • Ability to leverage on analytics to grow customer equity through customer acquisition, retention and growth.
      • Ability to better manage talent and optimise human capital through the use of analytics.


      SkillsFuture Skills Framework

      This module is approved under the SkillsFuture Generic Skills and Competencies (GSC):

      • Resource Management (Intermediate)
      • Decision Making (Intermediate)
      • Sense Making (Intermediate)



      Da​y 1


      Day 2


      Class Schedule
      Intake 3 Dates: 12 – 13 February 2019



      Chief Executive, Blue-dge Analytics and Consulting
      SMU Adjunct Faculty

      Raymond is a thought-leader in the field of data analytics.  He has been the anchor of SMU’s CRM and data-driven insights programmes for both undergraduate and postgraduate levels for a decade.   He is highly sought after as a speaker by international conference organisers in these specialised fields.  Some of the topics he has spoken on recently include ‘Developing an effective customer intelligence framework to drive retention’, ‘Ensuring superior customer information and knowledge through better design and analysis of information’, ‘Winning the number game: Transforming valuable customer data & information into customer intelligence’, and `Unleash the full power of customer relationship management: The total customer intelligence and holistic implementation approach’.   He regularly contributes to the Singapore Business Review. 

      Raymond is the Chief Executive of Blue-dge Analytics and Consulting, a company formed by a team of high calibre research and advisory staff to offer consultancy and advanced research services to clients. In 2005, London Weekly Telegraph regarded it as the “best-in-class, dynamic, exciting and shaking up the world of insights”. Other publications such as the Singapore Business Review had regarded his company as the ‘gem of top companies’.  In 2009, Raymond received the Spirit of Enterprise award in Singapore.  He had leveraged on his expertise in the field of data analytics and expanded his consultation to include both customer analytics and HR analytics, with the latter being an important focus for his company.

      Raymond obtained his Ph.D. from the University of Western Australia, Master of Business Administration degree from the University of Strathclyde and Bachelor degree from the National University of Singapore.  He had authored the book ‘Maximising Profits: The Customer Centric Approach’ which was published by Prentice Hall in 200.




      Module 3: Business Excellence
      With Singapore looking to productivity and innovation to power our next phase of growth (given our limitation in manpower), what are the areas for improvement and opportunities for businesses? This 2-day module aims to assist participants to uncover new business opportunities for growth through Design Thinking.

      Customer or user centricity is at the core of Design Thinking, and the approach had been successfully used by companies to drive innovation and growth, solve problems and achieve quick wins.  Design Thinking offers a step-by-step approach towards attaining tangible outcomes that would have positive benefits to the company. Participants would acquire insights into how companies in various industries had been able to innovate and create new business opportunities through Design Thinking, and also be equipped with the skills to conduct a “live” field research to uncover unmet needs.


      Learning Outcomes

      • Ability to employ Design Thinking to achieve quick and effective solutions to business challenges in a structured manner.
      • Ability to use Design Thinking as a driver of innovation to uncover new business opportunities for growth.


      SkillsFuture Skills Framework

      This module is approved under the SkillsFuture Generic Skills and Competencies (GSC):

      • Creative Thinking (Intermediate)
      • Problem Solving (Intermediate)
      • Transdisciplinary Thinking (Intermediate)



      Da​y 1


      Day 2


      Class Schedule
      Intake 3: 11 – 12 March 2019



      MR SEAN KOH 
      Managing Director, D-Catalyst 
      Adjunct Faculty, SMU

      Sean is the Managing Director and founder of D-Catalyst, where he leads the team in consultancy projects and training programs with clients. An alum from Stanford University’s, he has spoken at several industry events as well.  

      Sean has been an adjunct lecturer at the Singapore Management University (SMU) since 2011. He teaches the undergraduate course on “Design Thinking and Innovation”, and is a teaching faculty for the “Design Thinking for Innovation” elective for SMU’s MBA program. Besides Design Thinking, business model design features strongly for both courses as well. Sean has been placed on the Dean’s Teaching Honour List (Adjunct Faculty) several times, which recognises the top ten Adjunct Faculty teaching in that term.





      What Participants Say


      As this is a new programme, there is no testimonial.















      Last updated on 16 Nov 2018 .